The Signature CEO Conference Chief Event Officer Tara Melvin at the conference
Signature Chief Event Officer (CEO) Conference
If you weren’t able to make this year’s Signature CEO Conference, worry not – here is a quick touch of what you missed. We cannot stress enough the value of a well rounded education as foundation for growing your career in the event industry! We were thrilled to be part of this event.
The Signature CEO Conference shapes event industry workers into polished entrepreneurs that are head and shoulders above the competition. If you didn’t make it to the conference this year, start planning to attend next year now! Held at Riggs Alumni Center at the University of Maryland, the conference is packed with a caliber of speakers you won’t find anywhere else. If you are ready to take your career in the event planning industry to the next level, Signature CEO Conference will provide the keys to success.
Who was it for?
Wedding and event planners aren’t the only ones to benefit from a little Signature CEO training! Photographers, DJ’s, florists, salon owners, caterers, officiants, and rental suppliers came into the mix to learn tools and techniques for growing a business into an empire. Topics from contracts and legalese, social media presence, and financial planning where presented. While the Signature CEO Conference is aimed toward the event industry, anyone could stand to learn from the powerhouse guest speakers.
Who was there?
While there was an abundance of knowledgeable and informative speakers, here are a few with the topics they covered…
The headline keynote speakers for this year were queens of the vegan and non-toxic nail polish industry, Ginger Johnson and Liz Pickett. Ginger and Liz are the masterminds behind Ginger+Liz Colour Collection. The duo delivered a powerful speech, How to Build a Product or Service Your Target Audience Will Love!
curlBOX is the haircare subscription box that parlayed Myleik Teele into the spotlight with some of the largest corporations in the world. Myleik educated the masses with her presentation Taking Your Business to the Next Level with Social Media. Her brand of knowledge focussed on finding your 1000 true followers instead of accumulating loads of random followers.
The Signature CEO Conference 2016 learned How to Become a Person of Influence with Your Industry under the instruction of Marilyn Crouther. Marilyn is the acting Senior Vice President and General Manager of Hewlett Packard Enterprise U.S.
Maya Warburton Holihan
Maya Warburton Holihan is a 20 year veteran of the fashion industry. As the founder of House of Maya Bridal Salons and Maya Couture kicked off the second day of conference lectures with her presentation high energy presentation Leading Through Crisis, Change, and Growth. Maya imparted her knowledge on the ever changing face and challenges associated with entrepreneurship.
“One of the hardest things that creative entrepreneurs deal with is pricing to win.” Tiffany Chalk of Tiffany Chalk Events mentored under event planning superstars Preston Bailey and Stacie Francombe and is ready to share her years of experience. In her presentation Optimizing the Pricing Strategy…Charging Your Worth Tiffany Chalk taught attendees of Signature CEO Conference how to translate value into real money!
What Else Happened?
The weekend wasn’t all business by any means! Every break was filled with delicious snacks such as cupcakes, donuts, and cotton candy spun before their very eyes. Attendees were welcomed with swag bags filled with fun minutiae to help power the bodies and minds of conference attendees all weekend. Because of the nature of the conference, every detail was absolutely beautiful! From the gorgeous centerpieces to the lovely linens, everything was coordinated to perfection. We are so honored our Chevron Tablecloths, Lamour Satin Tablecloths, and Polyester Tablecloths were able to make an appearance!
The welcome party sparkled with gorgeous, formal, guest tables complete with a cocktail hour for guests to unwind after a long first day of learning. (Do you recognize the Black Glitz Sequin Tablecloths from CV Linens?) Amid book signing, photo ops, and ice breakers, attendees were even able to steal a few moments to shake things out and dance a little!
Where Will You Be Next Year?
Planning for the Signature CEO Conference 2017 is already underway! If this event sounds like it would benefit you and your business, don’t forget to follow it on Facebook for updates on next year’s conference.