“I learned to look at products through a customer’s point of view.”
That simple lesson has shaped the way Vicky Martinez approaches every part of her role as Product Operations Specialist at CV Linens™. From sourcing new products to identifying emerging trends, she believes the best ideas begin with understanding the people who will use them.
Having worked in customer service, management, and now product operations, Vicky brings a unique perspective to product development. Every collection she helps introduce is guided by one goal: giving customers products that are not only beautiful, but practical, easy to use, and designed to support memorable events.
A Journey Built on Growth
Vicky’s journey at CV Linens™ has taken her through several roles, each giving her a different perspective on the business.
She began her career in Customer Service, where she worked directly with customers and gained valuable insight into the questions, challenges, and ideas people shared every day. From there, she moved into a management role before eventually becoming a Product Operations Specialist.
Each step helped prepare her for the work she does today, allowing her to combine her understanding of customer needs with a passion for discovering new products and improving existing ones.
Bringing New Ideas to Life
As Product Operations Specialist, Vicky focuses on sourcing products based on customer feedback, current industry trends, and opportunities to improve the product assortment at CV Linens™.
While many people may not realize how much research goes into introducing a new product, Vicky spends much of her time evaluating new ideas and asking practical questions before anything reaches customers.
She looks at products through the customer’s perspective.
“Is it easy to assemble?”
“Can it be transported easily?”
“Will it save event professionals valuable preparation time?”
These questions help ensure every new product is not only beautiful but also practical for decorators, planners, rental companies, and event professionals.
Learning Directly from Customers
One of Vicky’s favorite experiences at CV Linens™ has been attending the Wedding MBA Convention.
Meeting customers face to face gave her the opportunity to hear firsthand which products they loved and what they hoped CV Linens™ would introduce in the future.
Those conversations continue to influence the way she approaches product sourcing today.
Rather than relying solely on trends, she values listening to the people who use the products every day because their feedback often leads to the best ideas.
Turning Customer Feedback into Better Products
Every new product represents an opportunity to help customers grow their own businesses.
Whether it’s introducing a new design, expanding a product line, or identifying a gap in the market, Vicky’s goal is always the same: providing products that help customers create memorable events while expanding the services they can offer their own clients.
Her background in Customer Service continues to shape every decision she makes, reminding her that every product ultimately exists to solve a customer’s need.
Watching the Event Industry Evolve
Keeping up with industry trends is an important part of Vicky’s role.
One trend she’s especially excited about is the growing popularity of oversized floral décor, from dramatic floral backdrops to large statement installations that transform event spaces.
Watching these trends evolve inspires her to continue searching for products that help customers create modern, eye-catching event designs.
A Favorite Way to Connect with Customers
While Vicky works closely with products every day, one of her favorite parts of the job isn’t a single collection.
Instead, she enjoys representing CV Linens™ at industry expos.
These events provide valuable opportunities to interact directly with customers, hear which products they enjoy using most, and learn what they would like to see added to future collections.
Those conversations help strengthen the connection between customer feedback and product development.
Life Beyond Work
Outside of work, Vicky enjoys spending quality time with her children and family.
Travel is one of her favorite ways to create lasting memories, and she enjoys exploring new places whenever she has the opportunity.
She also has a fun fact that occasionally surprises her coworkers.
Although she usually tries to hide it, her country accent sometimes slips out, often leading to a few laughs around the office.
Advice for Standing Out
One piece of advice Vicky shares is simple.
“Don’t be afraid to be bold.”
She believes everyone has unique talents worth sharing, and embracing those strengths often leads to the greatest opportunities for growth.
Whether it’s introducing a new idea, expressing creativity, or stepping outside your comfort zone, confidence can open doors that might otherwise remain closed.
Looking Toward the Future
If given the opportunity to work on a dream project, Vicky would love to travel in search of new products while learning about emerging trends and attending workshops around the world.
For someone passionate about product innovation, it would be the perfect opportunity to bring fresh inspiration back to CV Linens™ and continue expanding the collections customers rely on for their events.
As she looks ahead, Vicky is excited to see how the company continues to grow and evolve. Having witnessed that growth firsthand throughout her career, she looks forward to discovering what’s next and helping shape the future of CV Linens™, one new idea at a time.
